DC brand sneakers have paid homage to iconic lower east side hotel: HOTEL on RIVINGTON with this new sneaker. This is not the first time DC has laced Rivington staff with free kicks– I’m in the wrong business I tell ya! The kicks are sleek and stylish, and would look great with skinny jeans….

A luxury boutique hotel, the Hotel on Rivington collaborates with international cutting-edge designers to celebrate creative energy and create a venue from which the world can experience all of downtown Manhattan. The DC LIFE Admiral Sport for Hotel on Rivington compliments the staff’s Ted Baker London apparel, as well as the paintings created by Alexandra Richards in the restaurant, LEVANTeast.

The model has been customized with an upper featuring a combo of smooth black leather upper and black perforated leather. Laser etched across the white mid-sole of the Admiral Sport is “HOTEL ON RIVINGTON”, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering. A special red strap, a key color from the hotel, completes the custom shoe.

Shouts to ML Creative Group for the images….